SSRN Reading List — Is “Milk” Worth Fighting For?

In late August, two professors — from George Washington University Law School and Lund University (in Sweden) — uploaded a fascinating article proposing that plant milk companies stop fighting for the right to call their products “milk” and instead embrace the disruptive term “mylk” in order to disassociate their products from oppression and exploitation linked to dairy milk.  It’s a very interesting read, and it turns out to be very timely . . . because one month after they posted their article, FDA issued a notice asking for comments on the naming of these products . . . .  after a summer in which the media and social media decried imminent “censorship” of names for plant-based foods.  I lay this out — and discuss the article — after the break.

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